Off-Page SEO optimization includes all external measures that are undertaken outside of one’s own website (off the page) and focuses in particular on link building.
To improve the search engine ranking on Google and Bing, high-quality backlinks should be acquired. Try out our Off-Page SEO services, get links references from websites, ideally with high relevance and authority!
What is OffPage optimization?
OffPage optimization means measures away from your own website, especially link building, but also mentions on the net. Through OffPage SEO, the popularity, relevance, trustworthiness, and authority in the eyes of search engines and users, should be increased. This is primarily achieved by having well-known and reputable documents on the Internet (pages, portals, people) refer to their own website and thus make a recommendation.
How can you obtain high-quality links? By content marketing, guest articles, directory entries, press relations, broken link building, producing linkable assets, etc. Which backlink SEO tools should you use? Google Search Console, SEMRush Backlink Analytics, Ahrefs Site Explorer, Majestic SEO, etc.
Importance of OffPage SEO optimization
Why OffPage optimization is important for search engine optimization?
OffPage and OnPage optimization go hand in hand for successful SEO. Really good OffPage optimization often makes the difference. Basically, it’s about website reputation management. Who links to you? Who “recommends” your website?
Although Google’s algorithm is top-secret, studies from SEMRush show that backlinks, in particular, are extremely important. Through OffPage optimization, your website can gain trust, authority, and relevance – with positive effects on Google rankings.
Ranking factors of OffPage optimization
Below are the most important OffPage ranking factors in detail:
- Domain Authority: quantity and quality of backlinks at the domain level, PageRank at the domain level, etc.
- Page Authority and Keyword Relevance: quantity and quality of backlinks at the page level, anchor text distribution, PageRank and TrustRank at the page level, etc.
- Brand Authority: Company mentions or mentions of the brand in the press and other publications, entity assignment, search volume for brand keywords, etc.
Types of backlinks
What types of links are helpful? The success of OffPage optimization is largely dependent on link building efforts, which should accordingly be the core of SEO measures. Depending on the niche, other ways can be successful, such as business mentions for local SEO.
There are three main types of links, depending on how they were built:
- Natural backlinks: These are the links that a website receives without its owner(s) doing anything directly to get them. As an SEO company, when we introduce you to our favorite SEO tools, we link to them without being asked to do so.
- Manual, editorial link building: This refers to links gained through deliberate link building campaigns. This is the case, for example, when you ask customers for links or content is shared by influencers at your request.
- Self-built, non-editorial backlinks: These include entries in online (industry-specific) directories, as well as press releases and comments on forums and blogs. Some of these practices quickly veer towards black hat – you should steer clear of them accordingly.
You should definitely carry out regular link audits and repair broken links. Only those who keep an eye on their link profile can achieve top rankings in Google in the long run.
Backlinks evaluation criteria
When it comes to link building, less is often more and the quality over quantity rule applies. Pages from which a website receives links should pass on as much link juice (i.e. their authority) as possible. Among the positive signals for the search engine is:
- popularity of the linking page, how trustworthy it is & its authority (domain rating)
- relevance of the linking page to your topic and keywords
- position of the link on the page
- anchor text
- number of other links on the linking page
Make sure that your link is not marked with the nofollow attribute. This tells the search engine bots that this link should not be included in the search engine ranking.
Offpage mentions without backlink
Other OffPage SEO efforts include building company mentions that are either linked or exist without linking. Social media presence is also part of OffPage efforts to some extent.
OffPage SEO is thus something like word of mouth in the virtual space. For this reason, you should always monitor mentions on the web with tools such as Google Alerts.
According to the Google Quality Evaluator Guidelines, not least the reputation of a brand plays a major role in the evaluation of search results. It is important to understand that the Guidelines are designed to evaluate Google search results. They describe how the Google algorithm should (ideally) work.
Mentions can be built here:
- Directory listings
- Reviews on various platforms
- Forum posts
- Mentions of the brand in blog posts or newspaper articles
- Mentions on social networks
Tools to support OffPage optimization
Fortunately, you don’t have to keep track of your link profile and mentions of your brand on the web all by yourself. Various tools support off-page SEO measures. Hints for backlinks can be found in the Google Search Console.
Otherwise, Ahrefs, SEMRush, and Majestic SEO, which are particularly strong in OffPage optimization, are the tools of our choice. With them, you get a lot of important information at a glance, be it your own link profile, a competitor’s backlinks, or the domain authority of a page.
Free backlink checkers
- Monitor Backlinks
- Majestic SEO
- Moz Link Explorer
Paid backlink checkers
- Ahrefs Site Explorer
- SEMRush Backlink Analytics
- Majestic SEO
- Moz Link Explorer
Technical Off-Page optimization
Technical OnPage optimization exists, however what about technical OffPage SEO? This is a question that customers ask us continuously. Many visitors often feel that they simply do not have the technical ability to optimize websites. In fact, it is a technical challenge to bring the website up in the ranking. Studio Stripe brings the necessary know-how and is happy to put it to use for you.
When we talk about technical OffPage optimization, we are also talking about link optimization. This is where the boundaries between OnPage and OffPage become blurred. A good link is an important basis for building backlinks.
Often enough, the OffPage optimization is also raised completely wrong. This always happens when the customers have only half knowledge. One of the biggest mistakes, for example, is reciprocal linking. Therefore, it is better to use the knowledge of experts right away.
Benefits of Offsite SEO
OffPage optimization is also known as off-site optimization. If you are still wondering whether the investment in an expert for offsite optimization is really worth it, then the list of advantages can be a great help for you. First and foremost, you get better rankings in the search engine. Since it is proven that very few users of a search engine continue to browse a page or even look under the first three positions in SERP, a good place in the ranking is important.
If your page can be found in the top 3, you will of course have significantly more visitors. More visitors means more traffic and more traffic means more potential customers. The power of distribution should not be underestimated either.
We help you to implement the knowledge gained into practical measures that bring your website forward in every desired respect. Contact us and let us advise you on how to fully exploit your optimization potential in the future and how to perfectly coordinate all OnPage and OffPage campaigns.